Nabil Foods Participates in 2013 Sweets & Snacks Middle East Trade Fair
Amman, Jordan – November 2013 – Nabil Foods, the most prominent name in the frozen food industry in Jordan and the region, recently participated in Sweets & Snacks Middle East, a confectionery exhibition held from November 17 to 19 at the Dubai International Convention and Exhibition Centre. Nabil was one of 177 brands from 32 countries to participate in the annual tradeshow.
Nabil Foods exhibited a wide variety of its frozen snacks and desserts at the seventh annual installment of the event, the only tradeshow of its kind in the region. A satellite exhibition of ISM Cologne, Sweets & Snacks Middle East caters to the entire spectrum of the sweets, snacks and confectionery industry, from raw materials to processing and finished products. The event welcomes thousands of buyers each year, and serves to inform the regional market about the latest technologies and products to come out of the industry.
Commenting on the occasion, Nabil Foods Marketing Director Farah Rassam said, “Nabil’s participation in this year’s Sweets & Snacks Middle East has provided us with a great opportunity to enhance our positioning and presence in the region’s confectionery market. It is an honor to take part in trade events such as this one, which provide strategic opportunities to forge new business relationships and to exchange valuable industry knowledge.”
Nabil Foods was founded in 1945 and today is considered one of the most prominent names in the frozen food industry in Jordan and the region. The company produces more than 200 chicken, meat, and fish products, along with a line of ready-to-eat frozen meals and desserts. Nabil also supplies a number of international fast food chains with food products for their operations.